The Boss says Every film asks for more time. Every film is wrong. Twenty seconds, people. We can talk about thirty.

How Long Should a Short Animated Film Be? Shorter Than You Think

Updated · 6 min read · by the Nine crew

Most short animated films work best at 15 to 60 seconds: 10 to 20 seconds for a greeting, 15 to 30 for social feeds, 60 to 90 for an explainer, and one to three minutes for a story with a real arc. The right length is the shortest one where your idea still lands.

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Ask ten people how long a short film should be and you get ten answers and one person who says "as long as it needs to be," which is true and useless. So here is a useful answer, with numbers, sorted by what the film is for. And then a test you can run on your own idea in about two minutes, with a stopwatch and a slightly brave friend.

How long is a short animated film, really?

For everyday films, the kind people send, post or put on a website, "short" means under three minutes, and most of the good ones are under one. In the film festival world, "short film" is much looser: many festivals and awards treat anything up to around 40 minutes as a short. Each festival sets its own limit, so always read its rules.

This page is about the first kind: films made to be watched on a phone, in a chat, on a feed or a web page, where attention is precious and the scroll is always one thumb away.

What length works for each kind of film?

Match the length to the job, not to how much you have to say. A greeting has one feeling to deliver. A story needs a beginning, a turn and an end. An explainer needs a problem and a solution. The table below gives honest ranges that work for most people.

Kind of filmSweet spotWhy
Greeting (birthday, thanks, holiday)10 to 20 secondsOne feeling, one line, one smile
Social feed clip15 to 30 secondsPeople decide fast and watch twice if it is short
Joke or sketch10 to 30 secondsSetup, pause, punchline. Anything more is padding
Book trailer or teaser30 to 60 secondsMood plus one question
Explainer60 to 90 secondsProblem, how it works, what to do next
Story with a real arc1 to 3 minutesRoom for a character to want something and get it, or not
Memorial or tribute1 to 3 minutesGentle pace, room for pauses

Occasion guides go deeper: how long a birthday video should be and, for gentler films, how long a memorial video should be.

Nobody has ever said "that film was lovely, I wish it were longer" and meant it as a complaint.

Is shorter always better?

Shorter is better until the idea stops landing. A 10-second film that feels rushed is worse than a 25-second one that breathes. The goal is not the smallest number; it is the smallest number where nothing important is missing. Pauses, a held last image and a beat before the punchline are not waste. They are how a film feels finished.

A quick gut check: where will people watch it, and what are they doing at the time? Someone opening a birthday film in a chat between two errands gives you 15 seconds, happily. Someone who clicked "watch the story" on your website, coffee in hand, gives you two minutes. Same person, different moment. Write for the moment, not for the person.

Skip this Padding to reach a length. If the film is done at 18 seconds, a slow fade to 30 does not make it better, it makes people check their phone. Which they were already on. Awkward.

How do you find the right length for your film?

Time the words, count the ideas, then cut. Read your script or story aloud at a relaxed pace and time it. Count the separate ideas; each needs roughly 5 to 10 seconds of screen time. If the two numbers disagree, trust the ideas and cut words. Then try it on one honest person.

  1. Step 1

    Say the idea in one sentence. If you cannot, the film is not too short. It is unclear.

  2. Step 2

    Count the scenes. One picture per idea. Most short films need three to six.

  3. Step 3

    Read it aloud with a stopwatch. A rough rule: about 2.3 spoken words per second. So 45 words is about 20 seconds.

  4. Step 4

    Cut one scene. Seriously, try it. If nobody misses it, it was never needed.

  5. Step 5

    Test on one person. Watch their face, not the screen. The moment they look away is the moment your film got too long.

Tip from Boss Decide the length before you write a word. A film written to fit 20 seconds is sharper than a 45-second film squeezed down. Constraints are not the enemy. Meetings are.

Does a longer film cost more to make?

Almost always, yes. More seconds means more scenes, more drawing, more sound and more checking, whoever makes it. Hired animators usually price by the second or by the scene, and even tools tend to tie length to plan. That is one more reason to start short: you learn what works for less money, then go longer if the idea deserves it. How long animation takes explains the time side.

Can one film have more than one length?

Yes, and it is a smart habit. Make the full version for your website, a 20 or 30 second cut for feeds, and a tiny 6 to 10 second snippet as a teaser. Plan it from the start: make sure the best moment could stand alone. See cutting one film to several lengths, and for small formats, 20 second video ideas.

Film lengths in Nine

In Nine, each plan has a longest film, which makes the length decision for you in a friendly way. Film ($29 a month) makes films up to 20 seconds, the right size for greetings, jokes and feed clips. Film + Transparent ($169 a month) goes to 30 seconds. Production makes up to 90 seconds for explainers, and Studio up to 3 minutes for real stories.

With a voice recording, the film runs as long as you talk, within your plan's length. With a script, each paragraph becomes a scene, so fewer paragraphs means a shorter film. Every film shows its price in credits before it starts, and comes wide, tall and square. Compare the plans or try one.

Questions people ask

How long is an animated short film in minutes?

For films meant for sharing online, most are under three minutes and many under one. Festival and award definitions are much wider, with many treating films up to around 40 minutes as shorts. If you are making something for a phone feed or a website, think in seconds, not minutes.

How many seconds of animation per minute of work?

It varies enormously. Hand-drawn animation can take days for a few seconds, while simple shape animation is much faster, and tools that draw for you are faster still. The planning, writing and giving notes often take as long as the making itself, whichever route you choose.

What is the ideal length for an animated video on social media?

For most feeds, 15 to 30 seconds is the safest range. It is long enough for a complete idea and short enough that people watch to the end and sometimes watch again. Start strong in the first second or two, since that is when people decide whether to stay.

How long should a student animation project be?

Follow the assignment first. If you choose, aim for 30 seconds to 2 minutes. A short, finished film with a clear idea impresses more than a long, unfinished one. Most first films that get finished are small on purpose, with few characters and few locations.

How many words fit in a 60 second animation?

Around 130 to 140 spoken words, using the common rule of thumb of about 2.3 words per second. If words appear on screen without a voice, use far fewer, perhaps 40 to 60, because people need time to read and to look at the pictures.

Your idea, ready to go“A 20-second film for my dog walking business, Happy Tails: two walks a day, photos after every walk, and your dog comes home tired.”

Make this film

Sign up takes a minute. The idea is filled in, and you can change every word.

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