Why nine is called nine

Nine is named after a quality target: 9 out of 10. The aim is to keep improving a film before it is shared.

The local studio workflow below separates making a film from reviewing it. The current online service uses automated checks that can miss things, so review your finished film before you share it.

Updated 25 September 2026. Review steps and scores depend on the workflow. Current plans and features are described on the prices and help pages.

How Nine checks a film

The free preview puts your colours on an existing film. A film written from your own website or material comes with a plan.

Trust is easier to watch than to read. Put your own address here and this page takes your brand while you look at it. It changes nothing on your site.

Nothing has been read yet, so this page is in black and white. That is nine's own colour, and it is the only one it has.

The local studio review workflow that shaped the Nine standard The local studio design separates the brief, author, panel, measuring tools, judge and final review. It aims for a score of nine out of ten and sends work back for improvement. The online service has its own automated checks and plan limits. THE CHAIN, AND WHERE THE SCORE IS DECIDED 1 · The client, and the brief Your own words, one note per scene This is what every score is read against 2 · The author Writes the words, and does not score 3 · The panel Eight lenses, direction to sound 4 · The gates 17 instruments, measuring 5 · The judge: 1 to 10, per scene Read against your own words It cannot edit the film it grades 9 THE BAR out of ten. Strict, and not given away Below the bar: back to the author as an order 6 · The customer's eye, then a person Reads it last, and can still say do not send
The local studio workflow behind the name. Making and reviewing have separate roles. This drawing describes that studio design; the online service uses automated checks and its current features are listed on the help and prices pages.

Who does what in the local studio workflow

These roles were written for the local studio. They explain the separation between making a film, measuring it and deciding whether it is ready. Their responsibilities are described below.

The separation is the whole design. Whoever scores a film cannot repair it, and whoever repairs it does not score it. A judge that could change the film would be marking its own work, and a score from a thing marking its own work is worth nothing.

Why the target is nine

A film can always be improved. Nine gives that ambition a number: a high target that leaves room to keep looking at the work.

In the local studio, reviews can return a film with specific changes. On the current online service, the selected quality target and available review rounds shape the process. An automated score is one check to consider when you review the result.

Strictness is the point of it. Nine is not a machine that produces a film at random and announces that it is pleased. It hands work back. On one real film a single scene below the bar sent the whole film round again, twice, after six scenes had already done it once.

Review can stop when its target is met or its allowed rounds are used. Check the result itself, including facts, words, picture and sound, before deciding that it is ready to publish.

Earlier work in the local studio

These are the founder's previously reported examples from the local studio. They describe individual projects. Current online film lengths, allowances and features are on the prices page.

The first of these came from a tender. A large company wanted to replace its whole production with AI made animation films. There was no tool that could do it, so one was built.

Those claims are the owner's. The machinery underneath them is real and it is his, and the the two scores show what the same films were given by two different readers rather than one.

What nine is not

How it started

Who made it

Sondre Formo Lindheim has worked in film for over ten years, as a colourist, an editor, and a cinematographer. That is where the standard comes from rather than from a product meeting: he has spent his working life deciding whether a frame is good enough.

He is Nine's director. In the local studio, human review and automated scoring are recorded separately. Users of the online service should review their own finished films before sharing them.

What he built is a working studio rather than a demonstration, and it can be looked at: a reader that takes a brand off a real website, an engine where a film is a document rather than a timeline, seventeen measuring instruments, and a judge that cannot edit. None of that is a claim on a page. It is the machine that produced the films named above.

To discuss working with him directly, contact Nine about the scope and price.