A new product, and an invitation to hear about it

These two are the business end of the occasions. Both are for a company with no agency, both can be made in an afternoon, and both are decided by what gets left out rather than by what gets put in.

A product, shown for the first time

The film needs a product name, the company's look, and three things the product does. Three is not a suggestion: somebody writing four claims has not yet decided what the product is. Nine's template called Three points holds your name and one line on one side and three points building on the other, and there is a way in called A product, where photos of it and one sentence are enough.

A course, a webinar, or a breakfast meeting

An invitation is only as good as its answer to who this is for. So write down the name of the course, the date and place, who it is for, and the sign up address. The last scene should carry the address alone and stay on screen longest, because that is the one thing the viewer is supposed to remember.

What neither of them should do

• No invented claims. Use a script or a template, and every claim comes from the company.
• No invented numbers. If a figure is not supplied, it is not shown.
• No client named. Every example in this piece is made up, never a customer.

Making it in Nine

A film of your own comes with a plan; the free part of Nine lets you look and try, and never makes a film. On a plan there are several ways in. Start from a template puts your own words into one of Nine's templates, a name and one line, a card that holds still, or three points, and adds nothing to them. A script takes the words you already have, in your order, and each paragraph becomes a scene. Just an idea needs only a sentence. A voice recording makes the film run as long as you talk, with your voice as its sound. On the Film plan a film is up to 30 seconds.

The film is drawn, so it needs no photograph. If it should show your own photographs, the plans with a library, Film + Transparent and above, make a film from your own pictures, placed as they are and never retouched. Music is added afterwards in the chamber, calm or with a beat, and goes into the video file when you save. Nine sends nothing to anybody: you get the video file, or a private review link, and you decide who sees it.